Players assume the role of both cops and lawbreakers in Need for Speed: Rivals, which is the inaugural outing of Ghost Games – the rebranded EA Gothenburg studio in Sweden. Ghost Games is made up of talent moved over from UK-based Criterion Games, best known for its work on the Burnout series and shooter Black, along with former DICE staff.Go to: http://www.origin.com/us/about
Click “Download Origin” (from the upper left corner)
Login into downloaded application
Install and start application, login with your Account name and Password
(create one here: http://store.origin.com/ if you don’t have).
Redeem Product Code
From the “Origin” drop-down menu (upper right corner) choose “Redeem Product Code…”,
enter your code and click “Next”.
Download your Game
After successful code verification go to the “MY GAMES” tab and start downloading.