Need for Speed The Run lures players into an underground world of illicit, high-stakes racing. The heat is on – and it isn't just the fuzz who are after you. Entering the race is just the beginning as you blow across borders, weave through dense urban traffic, rocket down icy mountain passes and navigate narrow canyons at breakneck speeds. Powered by DICE's state-of-the-art Frostbite 2 engine, Need for Speed The Run takes the action racing genre to new heights with stunning visuals and car physics that hug the road even at top speeds all built around a gripping storyline. The cars are hot, the racing is intense and the story will have you at the edge of your seat… all the way from the Golden Gate Bridge to the Empire State building.Go to: http://www.origin.com/us/about
Click “Download Origin” (from the upper left corner)
Login into downloaded application
Install and start application, login with your Account name and Password
(create one here: http://store.origin.com/ if you don’t have).
Redeem Product Code
From the “Origin” drop-down menu (upper right corner) choose “Redeem Product Code…”,
enter your code and click “Next”.
Download your Game
After successful code verification go to the “MY GAMES” tab and start downloading.