With more than 100 new cute and creepy items at your disposal, you have even more power and flexibility to build the perfect creature. Create grotesque creatures with villainous mouths, tuberous eyes, and thorned plates, or go cuddly with big batting eyelashes, cute paws, and adorable details. You can mix and match 60 new parts in all for truly unique looks. Then apply one of 48 new paint styles, and bring it all to life with 24 new animations. And don't forget to publish your new cute and creepy creatures to share them with the world.Go to: http://www.origin.com/us/about
Click “Download Origin” (from the upper left corner)
Login into downloaded application
Install and start application, login with your Account name and Password
(create one here: http://store.origin.com/ if you don’t have).
Redeem Product Code
From the “Origin” drop-down menu (upper right corner) choose “Redeem Product Code…”,
enter your code and click “Next”.
Download your Game
After successful code verification go to the “MY GAMES” tab and start downloading.